Trickster

Art direction together with Linnea Arminda Birkelund and Oscar Hagberg

Trickster explores the diverse nature of reality by situating mythological narratives in our contemporary societies. As characters, the tricksters of mythology represent disruption and mischief, often portrayed as cunning, witty, humorous and unpredictable. Just as our personalities, they represent a moral and social greyzone; neither good nor bad.

In this concept, Bäckahästen ("the brook horse"), luring children and adults to drown with its beauty in Swedish folklore, is portrayed as an influencer. The Fox, a cunning figure using his fur as camouflage while tricking other animals, is represented as a character with political power. Pan in turn takes the product design of an incel, angry at the world while being left out by the gods who find him repelling. Bitter about his existence, he wont stop blaming others for it. Each story draws parallels between mythology and today's political, social, and cultural landscapes, providing a dynamic lens to understand the complex tapestry of our time. Can the idea of the trickster help us understand our fault-findings and simplistic view of each other?


A collaboration together with ISIPCA*.
*(Institut supérieur international du parfum, de la cosmétique et de l'aromatique alimentaire).

Makeup & Hair: Emma Eastop
Set Design: Emma Nira Birkelund, Karin Sonnsjö 
Music: Alva Johansson 
Grading: Simon Averin
Perfumers: Maia (Jungwon) Choi, Jiwoo Lee, Carlos Neira, Éva Lévêcot
Models: Charlie, Aron Bergdahl, Lars Fuhre
Location: Hellstens Hotels, Crystal Plaza Hotel, Bo-Hotels
Clothes: HUMANA 
Camera equipment: Ljud & Bildmedia AB

Exhibitions:
Confort Mental, Paris
PJADAD, Stockholm

Together with ISIPCA, we have created a scent that aims to capture the moments in which authenticity and falsehood come together, revealing the uncomfortable truths in our relationship to ourselves and society.

“This duality is expressed in the contrast between comforting notes of musk that bring the intimacy of human skin, and the disturbing notes of metal and sweat that reminds us that uncertainty permeates every moment of our lives. Notes of herbal sage and misty forests situate each narrative in its mythological origin, emphasizing the elemental nature of this uncertainty.”


Pictures from our first exhibition that took place at gallery Confort Mental, Paris.